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Books - Writing - Excerpts |
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In a highly competitive book market, with 500,000 to one million books published annually, it is nearly impossible for new authors to sell their books without marketing.
Value-added marketing is a well-known strategy. The phrase, "Would you like chips with that?" is a good example. Something low cost is added to make the overall purchase look more valuable.
Book marketing is a different story. If we assume for a moment that reading is a positive activity, even educational, then we can allow ourselves to feel good about marketing. - The question is, "Can value-added marketing work to sell books?"
Dieter's blog: dieterluske.substack.com/ |
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The first rule is that rules are guides. They are not laws, and you can’t be jailed if you break them. - I am not keen on rules, but I like to know them. For me and my writing style, awareness of the rule is more important than the rule itself. When I write, I don’t think about rules, spelling or grammar; I just write.
The best rule to adhere to is: “Write”; everything else will follow.
Dieter's blog: dieterluske.substack.com/ |
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I have received some interesting feedback for my last book, Chaos in Brainland.
Some readers have written chapter summaries to help themselves, which could be an excellent adjunct to the book.
Everyone has different needs and will interpret text from the book in different ways.
If you have the book, here is one add-on for the first chapter; Anxiety Prevention
From Chaos to Harmony |
Holistc Health News |
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Half a tablespoon of olive oil a day could reduce the risk of dementia
A study has linked 7g of olive oil a day to a huge reduction in dementia-related death, highlighting its benefit to not only heart health, but also brain health.
The New Daily - Read the full article |
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An artificial sweetener called neotame can cause significant harm to the gut.
It does this harm in two ways:
One, by breaking down the layer of cells that line the intestine.
And two, by causing previously healthy gut bacteria to become diseased, resulting in them invading the gut wall.
The New Daily - Read the full article |
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Doing most of your exercise in the evening “is linked to the greatest health benefits for people living with obesity”, according to a new study from the University of Sydney.
It also suggests, in line with previous research, that evening exercise is the most protective against type 2 diabetes.
Two-thirds of Australian adults are overweight or obese, while one in four of our children and teens are overweight or obese.
The New Daily - Read the full article |
Books - Writing - Excerpts |
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Change needs a positive mindset enhanced by positive thinking and speaking. The subconscious mind has a problem with negative-based language; it does not understand it.
Check your self-discipline. How strong is it? It is not enough to just read about what to do. Can you muster the self-discipline to do what is suggested and required? You are the observer of your mind, and you have the power to stop negative thoughts by exchanging them with positive ones. (Excerpt from Chaos in Brainland)
... by Dieter Luske
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November 2033 - Blake Newcome for the Fact File News
Blake Newcome’s latest article examines Health Tracker wearable devices in an exemplary way to encourage the public to proceed cautiously. - Have people become too complacent?
Most inventions, however good, come with two predictable side effects: They can be used for the good and also can be used for the bad and the ugly.
Follow Blake Newcome on Dieter's blog: dieterluske.substack.com/ |
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Marginalized groups fought for equality, rebellious youth protested the Vietnam War, the Watergate scandal shook faith in the American government, and the digital revolution began. - The massacre at the Munich Olympics and the Iran hostage crisis. - The oil crisis, soaring inflation, geopolitical uncertainty, and cultural change. - In Germany the Red Army Faction (RAF) around Andreas Baader and Ulrike Meinhof wants to destabilize the government with attacks and kidnappings.
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Holistc Health News |
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Adults who drink two litres or more per week of artificially sweetened drinks have a 20 per cent increased risk of atrial fibrillation.
Adults who drink one litre or less of pure, unsweetened fruit or vegetable juice each week had an 8 per cent lower risk of atrial fibrillation. - Read the full article |
Book Recommendation |
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By by Linda Pratt (Author) - Available for purchase on amazon.com.au - $29.95
My name is Sage Maguire. I'm a middle aged (Is 49 even considered middle aged?) widowed woman. I thought I had a busy life before, but since finding out I'm a witch-fairy hybrid, it has been crazy. My BFF Chrissy has joined me on this crazy witchy journey. Chrissy and I work as teachers in a small private elementary school. Chrissy teaches the cute littlies and I wrangle the tweens. (I'm getting too old for this shit!)
I recently dipped my toe in the dating pool. It was an unmitigated disaster. What can I say? I'm a magnet for stable wholesome men. |
Books - Writing - Excerpts |
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I am a journalist for the Fact File News. I am writing to you from the year 2034. Some of my articles may come in handy if you ever wonder where life is heading.
Follow Blake Newcome the fictional character - while the book by Dieter Luske is written.
While the book is written, Blake Newcome is writing on technlogical topics, the pros and cons of AI-associated developments.
Follow the adventures of Blake Newcome on Dieter's blog: dieterluske.substack.com/ |
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‘Twas not the first song that took my heart
Could not touch me, this quiet, gentler art
For I was a raw and shallow lad
Not yet ready for the depth of sweetness and sad
Poetry by Philip J Bradbury ... read more
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Sometimes you wonder: what used to be here?
Did ancient forests once cover this joint?
Poetry by Phil Brown
... Read more |
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News from Brainland: Can your Brainland, Mind, and Brain be negatively influenced by what you consume?
- It sure can!
Stop eating refined and processed food!
It makes you sick and food companies healthy. - It’s not only sugar that can set your brain on fire.
Written by Dieter Luske |
Mind Matter - Brainland News |
Can frustration have a positive function? Find out..
Emotions come in different intensities. For example, something starting as frustration may end up as sadness. Knowing there is still hope with frustration, but with sadness, there is no hope, gives way to an appropriate emotional reaction.
Written by Dieter Luske |
Music News |
Clerici, as a cellist, he has played Mahler’s Seventh, but never conducted it.
The Seventh is a victory symphony, a journey from night to day, sometimes called Song of the Night. (German: Lied der Nacht) - The focus is on nature.
Umberto’s Mahler – The Journey Continues will be performed at QPAC’s Concert Hall on February 23 at 7.30pm and on February 24 at 1.30pm.
Article by Phil Brown |
Movie News - TV Drama |
Apple TV’s new drama series “The New Look” hits the spot with a dream cast. It stars three of my favourite artists, Ben Mendelsohn as Dior, Juliette Binoche as Chanel, and John Malkovich as Lelong.
The story of how those fashion icons and others navigate the horrors of World War II and the launch of Dior’s “New Look”. Inspired by actual events, it follows Parisian high fashion through the devastation in the final year of World War II and beyond.
PS. The sketch by Giselle of Ben Mendelsohn does not reflect his role but rather an impression of him as a complex artist. |
Holistc Health News |
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Five Aspects of a Holistic Relationship - Written by Dieter Luske
Everything on this planet and within our society revolves around relationships: good ones, bad ones, not having one, seeking one, or even not wanting one.
Can we deliver what fairy tales promise us?
Read more: Living happily ever after |
Books & Writing - Short Stories |
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The short stories in 'The Belly of the Whale' are about women confronting difficulties in their lives and having to make life-critical choices in pressure-cooker situations. The women discover themselves as they stay the course and navigate through the headwinds in their lives. They find out they are more capable and resourceful than they would ever have imagined.
Available for purchase on amazon.com.au - $19.95 |
Mind Matter - Brainland News |
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Become a stand-up comedian for a moment. Perform to the audience, say “I am very good at doing anxiety, but I thought I try something new, and learn the piano.”
That may sound funny, but it captures the essential solution of leaving anxiety behind and getting good at something different. To unlearn anxiety and learn a mind shift technique or replacement concept also takes practice and time. - Read more, click- Anxiety
Written by Dieter Luske |
Books & Writing |
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Writing with the aim of publishing opens a minefield of options and complications.
How people write differs significantly; like with any creative pursuit, there is nothing right or wrong, just individual preferences.
There are basically two main writing styles, and after that, everything is mixed up.
What kind of writer are you? – Are you ‘pantsing’ or ‘plotting’ and structured?
Read more about Pantsing or Plotting? - Written by Dieter Luske |
Visual Art - Movie News |
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The Wharf Revue returns to QPAC with a new satirical show in which no politician is spared and the audience is promised more laughs than a sitting of Federal Parliament. - "I will read anything new and satirical where no politician is spared" - useNature Editor
Artiicle by Phil Brown |
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Boy Swallows Universe is everything fans hoped it would be and while the Netflix series is set in Brisbane it tells a uniquely Australian story.
Written by Phil Brown |
Holistc Health News |
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Health Apps can hardly be called the Future of Medicine anymore.
What is new, or what will become the future, is the shrinking size and cost of the diagnostic equipment, including how to test your DNA.
Written by Dieter Luske |
Mind Matter - Brainland News |
The verdict is out; no one wants Chaos in Brainland.
When we get caught in the throes of anxiety, the calm, clear, rational brain is swamped by the symptoms of anxiety, such as an increased heartbeat, rapid breathing, cold sweat, feeling dizzy, and a blank mind that can’t think about anything but the present worry. Under these conditions, it is impossible to create Harmony in Brainland. - Article by Dieter Luske |
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Going back 50 years to the tumultuous time of the Seventies
Witch-Fairy Madness
Hi, I am Blake Newcome - the Protagonist in a new book
Diet, Stress and Anxiety
Pantsing or Plotting?
Pride and a whiff of Prejudice with The Wharf Revue
Preventative DNA Checkups
- Will GPs become obsolete?
